Adobe says Photoshop’s AI feature is aimed at accelerating creative use, not replacing graphic designers

Adobe said May 23 that it will integrate generative AI in its Photoshop image editor.

Photoshop now offers a feature called Generative Fill, which is powered by the company’s Firefly AI engine. This allows users to instantly draw images through a text prompt; in one example, a user transplants a photo of an elk from a forest to an alleyway.

Generative AI concerns

In a separate conversation with The Guardian, an Adobe executive addressed fears that such uses of AI could rely on copyrighted images or lead to job losses.

Chandra Sinnathamby, Adobe’s Director of Digital Media and Strategy, said the feature aims to accelerate creative use rather than replace graphic designers.

He also said that Adobe’s Content Credentials program marks images that have been modified or created with AI. The article also notes that Adobe’s Firefly AI has been trained on Adobe’s own image library and on public domain images.

NFTs caused similar concerns

Similar concerns have been raised about non-fungible tokens (NFTs). Adobe added NFT tools to Photoshop and its gallery app, Behance, starting in October 2021.

Adobe, however, sought to address this issue, as its NFT features also included attribution features. In fact, Adobe’s NFT and AI features both rely on the same Content Credentials program to embed creator attributions and verify that data.

The Content Credentials program also includes other information, such as the device used to take a picture.

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