Universal Music Group ties with LimeWire to make music NFTs mainstream

Universal Music Group (UMG) has entered a strategic deal with LimeWire, a digital collectibles marketplace. LimeWire revealed this news yesterday through a press release, noting that this partnership involves non-fungible tokens (NFTs). Specifically, this deal will see both companies strive to make digital music collectibles more accessible.

According to the press release, this collaboration will see UMG artists and record labels access LimeWire’s Algorand-based NFT marketplace. The marketplace will serve as an additional platform for the artists and labels to explore various ways to engage with fans through digital collectibles and the web3 ecosystem.

Moreover, the marketplace will help UMG artists and labels create new revenue streams.

This agreement saw UMG offer LimeWire licenses to let it partner with its artists. This provision helps streamline the launch of innovative music-based NFT projects through the LimeWire marketplace.

Commenting on this collaboration, LimeWire co-CEOs Paul and Julian Zehetmayr said,

“We see this partnership as a true demonstration of the pace at which the music industry is embracing Web3. We’re thrilled to open up the LimeWire NFT ecosystem to Universal Music Group artists and fans and can’t wait to see the first creative projects being launched on the marketplace.”

Coming back with a bang

Explaining why UMG decided to team up with LimeWire, Jonathan Dworkin, EVP, Digital Business Development and Strategy at Universal Music Group, said,

“Now, NFTs are providing an exciting vehicle to enhance this connection between artists and audiences. This is why we are delighted to have partnered with LimeWire, who is focused on guiding everyday users into this expansive arena, in this new era of Web3 engagement and music appreciation.”

Universal Music Group’s Senior Vice President of Digital Business, Central Europe, Holger Christoph, said this partnership would allow mainstream consumers to participate in the web3 ecosystem through a safe and trusted environment with low entry barriers.

This news comes after LimeWire announced plans to relaunch as an NFT marketplace in March. A month later, the company secured $10.4 million in a private sale of its LMWR token. Investors in the private sale included Kraken Ventures, Arrington Capital, GSR, and DAO Jones, to name a few.

At the time, LimeWire said it seeks to start its official launch campaign this month and open its marketplace shortly afterward. Unlike other NFT marketplaces, LimeWire will list digital collectibles in US dollars.

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